A few good nuggets of info came from the official question and answer from Nintendo's most recent management briefing for companies today. In particular the fact that although the sale of the 3DS has been delayed, the company will continue with both the 3DS and the Switch. Oh, and they work overtime to improve their Switch Online program.
After noting that Switch Online had exceeded more than eight million accounts (the publisher refused to explain exactly how that works with specific information), the current Nintendo president Shuntaro Furukawa remarks: "It is crucial that these members to continue using the service for a long time instead of letting it expire, "essentially saying that the company must step up its game to keep its retention high.
Although vaguely (such as Nintendo), Furukawa says that they are "currently thinking up ways to increase the appeal of the service on an annual basis" and "will publish more details as soon as possible. [they] are ready. "The annual bit is important, because Nintendo seems to do so in the long term, with Furukawa saying that they" give it [their] all of them."
Shinya Takahashi, General Manager of the Entertainment Planning & Development division, notes that the first major wave for Switch Online memberships began with Splatoon 2followed by another boost with Smash Ultimate. This statement plays directly in a notion of Furukawa, where he explains that "a growing percentage" of subscribers goes for shorter one month memberships. Now we can see why Nintendo wants to increase the appeal of the service: to avoid becoming flat-lined with millions of memberships of a month that only disappear when a big AAA game strikes.
In any case, they will need more than just "we are genuinely willing to buy expensive gimmicks and NES games." We know that SNES benefits (and maybe more systems) are possibly coming, but that is but a small beginning There is work to be done, a lot of work actually.
Q & A [Nintendo]
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