Mario approves image

During the last financial briefing Q & A summary, Shinya Takahashi, Senior Managing Executive Officer and the only real Shigeru Miyamoto, was asked about the preferences of consumers in the success of games based on existing IP and titles that offer new types of play experiences that are not necessarily were so popular, in terms of sales.

This is what Takahashi had to say:

"It is true that consumers' preferences are more varied, but when we make games, the most important points are how we will make each game fun for consumers and how we will create pleasure sources, and I see no reason to change that. , games are now being made differently compared to the earlier ways of game development for the internet and some other aspects of the current era, and we are constantly aware of these changes and think about how they can be integrated, so I think it is best that we continue to think about ways of mixing the old with the new, incorporating new ways of thinking and bringing forward all the old ways of thinking that are still valid. "

Miyamoto has added the following:

"I do not think that Nintendo developers have been hanged on the classics and can not develop anything new – you do not have to worry because we are able to respond to the diversity of preferences in the world today."

He explained how Nintendo chose a bold approach to making new games without a fear of failure. The current generation of gaming is apparently also a "dream situation" for the company because of the huge number of consumers that now have access to games and a better understanding of digital media, which means that a good idea can quickly lead to great success. Miyamoto ended with the following comment:

"I realized that consumers come back whenever we use these characters and make fun products, placing value in such areas is the essence of our IP strategy." It's not about holding on to serial titles, so please look forward to our offer in the future. "

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