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The value of the day on Wall Street – ACTIVIZATION BLIZZARD: the cold of the stock market after the break with Bungie

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(AOF) – The largest decline in the S & P 500 index, the Activision Blizzard share fell 9.99% to 46,225 dollars. The video game publisher is shaken by its separation with Bungie, studio developer of the game Destiny. The latter has decided to self-publish while the two groups were partners since 2010. This is a blow for Activision Blizzard, Destiny is one of the biggest title in its catalog with Call of Duty, World of Warcraft or Overwatch. The financial terms of the agreement between the two video game companies have not been disclosed.

According to LCM, the event that just happened to Activision could be observed at Take-Two or at Electronic Arts, which use licenses or have some of their games developed externally.

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The phenomenal success of the game "Fortnite" requires publishers to reinvent themselves. In just over a year, this game, developed by the American Epic Game (valued at $ 15 billion) on the "Battle Royale" mode (one hundred players compete for a single winner), would have generated 1, $ 2 billion in revenue. Its success is mainly due to two factors: its availability on consoles, as on PCs and smartphones. More than half of the players would have also bought virtual accessories on his online store to customize their avatars. Its competitors, Activision Blizzard and Electronic Arts, reacted. Thus the last "Call Of Duty: Black Ops 4" Activision Blizzard introduces for the first time a mode called "Blackout", close to the rules of the Battle Royale. As for the game "Battlefield V" Electronic Arts, Battle Royale mode is expected to arrive in March 2019 to support sales.

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